Paints Australia comprises the Dulux Decorative Australia business, including the retail paint, trade paint, Cabot's woodcare, Protective Coatings and Texture Coatings businesses.
Paints Australia includes iconic brands such as Dulux, Berger, British Paints, Walpamur, Cabot’s, Intergrain, Feast Watson and AcraTex. It is the number one choice for home owners, renovators and trade professionals throughout Australia. Strong investment in key brands through marketing and new product innovation is reflected in industry high brand recognition.
Readily identifiable with creating better homes, less obvious is Paints Australia’s critical role in protecting and improving the spaces and infrastructure we see everyday, from the protective coatings on the Sydney Harbour Bridge and cable poles on the Adelaide CBD tramline to the AcraTex coating on Melbourne’s landmark Flinders Street Station.
The brands have the largest retail distribution in the market, with a prominent presence throughout Australia, from the largest retail chains to the smallest owner operated hardware stores. However, approximately half of Paints Australia sales come from its extensive network of architects, specifiers, professional painters, interior designers and commercial construction professionals. The business supports its brand investment with a strong focus on excellent customer relationships and service and industry leading supply chain management.
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