Paints and Coatings Australia
DuluxGroup's Australian paints and coatings businesses include decorative paints for both the DIY retail market and the professional trade painter market, woodcare coatings, powder coatings, texture coatings and protective coatings.
It has a portfolio of iconic brands such as Dulux, Berger, British Paints, Porter's, Walpamur, Cabot’s, Intergrain, Feast Watson and AcraTex. It is the number one choice for home owners, renovators and trade professionals throughout Australia. Strong investment in key brands through marketing and new product innovation is reflected in industry high brand recognition.
Readily identifiable with creating better homes, DuluxGroup's Australian paints business also plays a critical role in protecting and improving the spaces and infrastructure we see everyday, from the protective coatings on the Sydney Harbour Bridge and cable poles on the Adelaide CBD tramline to the AcraTex texture coatings on Melbourne’s landmark Flinders Street Station.
The brands have the largest retail distribution in the market, with a prominent presence throughout Australia, from the largest retail chains to the smallest owner operated hardware stores. However, approximately half of its sales from its extensive network of professional trade customers such as architects, specifiers, professional painters, interior designers and commercial construction specialists. The business supports its brand investment with a strong focus on excellent customer service and industry leading supply chain management.
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