Selleys Consumer Products
Selleys is Australia and New Zealand's leading manufacturer and marketer of adhesives, sealants, fillers, paint preparation and other general maintenance products for the home improvement market.
Martin Selley left Germany prior to the start of WWII, with his wife and young son, along with a patented formula for putties and one hundred pounds in his pocket. He arrived in Australia and established the Selleys Chemical Company in 1939. With the launch of the first two Selleys products in Australia – Selleys Metallic Cement and Selleys Unifix - a culture of invention and creation of products was born.
The Selleys range has grown as more and more Australians and New Zealanders have discovered the advantages of 'Doing-It-Yourself'.
In addition to the Selleys brand the business boast a strong array of brands including Rota Cota, Polyglaze, Liquid Nails, No More Gaps, Spakfilla and BBQ Wipes. Its products are relied upon by home owners and professional tradespeople alike.
Selleys products are marketed to consumers through an extensive network of retail customers, from the largest hardware, home improvement and grocery retailers to specialist bathroom suppliers and smaller owner operator hardware stores.
Through DuluxGroup's DGL International business, Selleys is also gradually building niche market positions outside of its core ANZ markets into countries including Singapore, Malaysia, Thailand, Hong Kong, Korea, Taiwan, Indonesia, Vietnam, China, The Philippines and Saudi Arabia.
To be a truly world-class company Selleys has adopted 'customer satisfaction' as a key philosophy with ongoing commitment to measure product performance against international benchmarks. This ensures that every day, in everything it does, Selleys strives to prove its slogan true, "If it's Selleys, it works."
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