Our Values and Behaviours

DuluxGroup's people have developed expertise, experience and skills across a diverse range of professional disciplines. We span geographies, cultural backgrounds and life experiences. Yet, we are united by a shared set of Values and Behaviours that guide the way we meet our strategic objectives and, ultimately, deliver our core purpose. Driven by these Values, we continue to find smarter, market leading solutions to delight and inspire consumers and our retail and professional trade customers.

consumer driven

Be consumer driven, customer focused.

  • Walk in the shoes of our consumers & customers
  • Ask, listen, learn and act
  • Help your customers win
  • Use and understand our products
  • Think like tomorrow's consumer

Unleash your imagination.

  • Challenge the status quo – imagine ‘what if’
  • Seek, encourage and support new ideas
  • Fight for good ideas and don’t give up
  • Embrace change and get on board
  • Be brave – make it happen

Value people, work safely and respect the environment.

  • Protect yourself and others - work safe, home safe
  • Work as a team, win as a team for DuluxGroup
  • Behave with respect and integrity, embrace diversity
  • Lead, recognise, help others succeed
  • Strive to leave our environment better than we found it
  • Participate in our communities

Run the business as your own.

  • Know your role, be accountable & deliver
  • Take a responsible approach to costs
  • Plan for tomorrow, act today
  • Build partnerships that add value
  • Be decisive